Critical Viewing Written by Chikezie Emmanuel Uzuegbunam Contributor to SAGE Publications's The SAGE International Encyclopedia of Mass Media and Society (2020) whose work appears in Britannica as part of a joint publishing agreement with SAGE. Chikezie Emmanuel Uzuegbunam Fact-checked by Britannica Editors Encyclopaedia Britannica's editors oversee subject areas in which they have extensive knowledge, whether from years of experience gained by working on that content or via study for an advanced degree.... Britannica Editors Last updated Apr. 21, 2026 •History The idea of critical viewing developed in response to concern over the effects of television on children, who typically lack an understanding of how television programs are produced. The term is now also used in discussing film and video viewed on any device, including tablets and smartphones. Critical viewing can be understood as the ability of viewers to evaluate and manage their own viewing habits; to recognize the behind-the-scene mechanisms employed on television, film, and...

　　.eb-448-paywall-overlay { position: relative; background: white; border: 2px solid #93c5fd; border-radius: 16px; text-align: center; box-shadow: 0 4px 8px 0px #bfdbfe; width: 100%; overflow: hidden; } .eb-448-paywall-overlay-padding { padding: 40px 48px; } .eb-448-paywall-simple { border: 2px solid #93c5fd; } .eb-448-decorative-left-simple, .eb-448-decorative-right-simple { position: absolute; top: 50%; transform: translateY(-50%); } .eb-448-decorative-left-simple { left: 0px; transform: translateY(-50%) scaleX(-1); } .eb-448-paywall-simple .eb-448-decorative-right-simple { right: 0; } .eb-448-paywall-content { position: relative; z-index: 15; } .eb-448-header-section { display: flex; align-items: center; justify-content: center; gap: 12px; margin-bottom: 8px; } .eb-448-features { display: flex; justify-content: center; align-items: center; gap: 12px; margin-bottom: 32px; font-size: 14px; color: #525252; } .eb-448-features-simple { color: #6b6b6b; } .eb-448-feature-free-trial { display: flex; align-items: center; gap: 12px; color: black; } .eb-448-feature-secondary { display: flex; align-items: center; gap: 12px; } .eb-448-feature { font-weight: 600; } .eb-448-feature.simple { font-weight: 400; } .eb-448-feature.bold { color: balck; font-weight: 700; } .eb-448-feature.blue { color: #14599d; } .eb-448-divider { color: #cbd5e0; font-weight: 300; } .eb-448-unsubscribe-text { color: #525252; margin-bottom: 8px; font-size: 14px; font-weight: 600; } .eb-448-unsubscribe-text-simple { font-weight: 400; color: #6b6b6b; } .eb-448-decorative-left { position: absolute; top: 0; left: 0; height: 100%; z-index: -1; } .eb-448-decorative-right { position: absolute; right: 0; top: 0; height: 100%; } .eb-448-decorative-image { height: 100%; } .eb-448-decorative-mobile { width: 100%; display: none; img { width: 100%; } } @media (max-width: 672px) { .eb-448-features { gap: 8px; font-size: 12px; } .eb-448-unsubscribe-text { font-size: 12px; } .eb-448-decorative-left, .eb-448-decorative-right { display: none; } .eb-448-decorative-mobile { display: flex; } .eb-448-paywall-overlay-padding { padding: 20px 24px; } .eb-448-features-simple { flex-direction: column; } .eb-448-feature-free-trial .eb-448-divider { display: none; } .eb-448-thistle-icon { filter: blur(2px); } }

　　Discover the world with Britannica Subscribe to Continue Reading Free Trial | No Ads | Exclusive Content Unsubscribe Anytime!

　　Explore Subscriptions