sports broadcasting journalism Written by Travis R. Bell Contributor to SAGE Publications's The SAGE Encyclopedia of Journalism (2022) whose work appears in Britannica as part of a joint publishing agreement with SAGE. Travis R. Bell Fact-checked by Britannica Editors Encyclopaedia Britannica's editors oversee subject areas in which they have extensive knowledge, whether from years of experience gained by working on that content or via study for an advanced degree.... Britannica Editors Last updated Apr. 27, 2026 •History Sports broadcasting has become ubiquitous in the 21st century. Content is available on various devices and in nearly any form (e.g., ESPN’s coverage of college football’s national championship game on eight distinct channels with unique approaches to each outlet). It was not always this way, but is the new norm. From nationally broadcast but sometimes tape-delayed “game of the week” to 24-hour access, sports broadcasting remains as a last frontier of live consumption in traditional...

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