target marketing business Written by Ezgi Eyüboğlu Contributor to SAGE Publications's The SAGE International Encyclopedia of Mass Media and Society (2020) whose work appears in Britannica as part of a joint publishing agreement with SAGE. Ezgi Eyüboğlu Fact-checked by Britannica Editors Encyclopaedia Britannica's editors oversee subject areas in which they have extensive knowledge, whether from years of experience gained by working on that content or via study for an advanced degree.... Britannica Editors Last updated May 27, 2026 •History With globalization and the development of new information technologies, changes in society have led to dramatic change in business strategies. In this new environment, there is a flow of products and services from many places to many different locations. Emerging markets and new operating rules are inducing companies to perform their business activities in a new way. As a consequence of those developments, marketing as theory and practice is currently experiencing a paradigm shift from...

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