vox pop Also known as: vox populi Written by Gary W. Larson Contributor to SAGE Publications's The SAGE Encyclopedia of Journalism (2022) whose work appears in Britannica as part of a joint publishing agreement with SAGE. Gary W. Larson Fact-checked by Britannica Editors Encyclopaedia Britannica's editors oversee subject areas in which they have extensive knowledge, whether from years of experience gained by working on that content or via study for an advanced degree.... Britannica Editors Last updated Apr. 16, 2026 •History vox pop, in broadcast journalism, a term referring to both a type of interview and a structuring element. In Latin, vox populi means “voice of the people.” Over time the phrase has been shortened in journalism to vox pop. This approach is what was once referred to as the “man (or woman) on the street.” Vox pop journalism serves multiple functions within news stories and newscasts. As an element of content, vox pops are generally...

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