Tech industry insiders have been talking about “hyperscalers” since at least the early 2010s, but only recently has the term gone mainstream. Now, financial and tech reporters are increasingly pointing to these powerful companies as the backbone of tomorrow’s digital economy.

　　As an investor, you’re probably wondering what hyperscalers are, what services they offer, and how they’re reshaping the future of technology and commerce. Time for a deeper dive.

　　What are hyperscalers?Hyperscalers are large-scale data centers that provide a wide range of cloud computing and data solutions for businesses that need vast digital infrastructure, processing, and storage.

　　What sets hyperscalers apart from their traditional data center counterparts is not only their size—they’re capable of hosting millions, if not billions, of users with speed and efficiency—but also their capacity to dynamically scale on demand.

　　What differentiates hyperscalers from traditional data centers?Hyperscalers use distributed computer systems, teams of independent computers splitting up tasks across multiple machines to process high volumes of data. This is called hyperscale computing. Traditional data centers, on the other hand, prioritize centralized computer systems, which can often mean fewer but more powerful computers.

　　Traditional data centers “scale up” by upgrading existing hardware.Hyperscalers “scale out” by adding more computers. These methods of scaling make a huge difference when businesses need to grow fast, dramatically increasing their data capacity and workloads. Hyperscalers can usually meet this demand seamlessly, while traditional data centers will often hit a limit due to hardware constraints.

　　The “big three” hyperscalers dominating the cloud market are Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). These are the companies that provide the most extensive cloud infrastructure solutions worldwide.

　　What kinds of services do hyperscalers offer?Among the wide array of services hyperscalers provide, here are a few that stand out:

　　Infrastructure-as-a-service (IaaS): Virtualized servers, networks, and storage that companies can “rent” from a hyperscaler.Platform-as-a-service (PaaS): Platforms for developers to build and manage applications without the need for hardware.Software-as-a-service (SaaS): Some hyperscalers offer computer applications that are accessible via Web browsers.Content delivery network (CDN): Faster Web content delivery through the use of multiple servers across the globe.Big data analytics: Tools to process and analyze data to detect patterns, trends, and other data-based insights.Why do businesses use hyperscale solutions?Companies are increasingly looking to avoid the burden, costs, and risks of having to set up, manage, maintain, and scale up their own hardware-based infrastructure. This is why cloud computing, in general, has gained traction over the last few decades.

　　But when it comes to larger operations dealing with immense data volumes and workloads, hyperscalers’ economies of scale dwarf those of traditional data centers, allowing businesses to save on costs and resources while optimizing performance.

　　Hyperscalers may also offer value-added information technology services such as database management, data security, and artificial intelligence (AI) integration, among others. When AI exploded into the mainstream in the early 2020s, hyperscalers became key players in a game that was rapidly changing the nature of work.

　　How is generative AI affecting hyperscalers?Hyperscalers like the big three—Amazon, Microsoft, and Alphabet—are ramping up their investment in generative AI technologies:

　　Amazon is integrating AI into its retail and cloud services for a number of tasks, from customer experience optimization to machine learning and code generation for its business customers.Microsoft, through its partnership with OpenAI, has integrated ChatGPT into its Bing search engine and Azure ecosystem, allowing users to access a wide suite of AI solutions including workflow automation, coding, customer service, app development, and data analysis.Alphabet integrated Gemini, its most powerful generative AI model, into business and enterprise-level workspaces. Its multimodal capabilities—processing text, images, audio, and video across multiple platforms—can enable businesses to streamline and automate a wide range of complex tasks.The widespread adoption of AI offerings from these firms—and other hyperscalers such as IBM (IBM) and Oracle (ORCL)—suggests that companies leveraging this new technology may be gaining a competitive advantage. The assumption among companies—and those who analyze and invest in them—is that the more advanced a company’s AI tools, the more competitive its production potential will be.

　　Hence, hyperscalers that are able to provide more advanced AI tools might not only attract more commercial users, but may also provide them with a significant technological edge over their competitors.

　　The bottom lineHyperscalers are the big players in the global digital infrastructure. The demand for their products and services will likely continue to grow, which, for investors, signals potential long-term investment opportunities.

　　It’s worth noting, however, that many hyperscalers (particularly Amazon, Microsoft, and Alphabet) are already some of the largest companies on the planet. Their market capitalizations have seen decades of growth, driven not only by their cloud services (and other products and services), but also by investor expectations of more innovation in the future.

　　In prior eras, a company or industry would be priced for growth, then slowly fade to value as it matured. Today’s hyperscalers, however, can boast price-to-earnings (P/E) ratios that are double and even triple those of a typical value stock. In other words, continued growth and innovation is already baked into share prices, which makes investing in hyperscalers a double-edged sword of sorts. 

　　Specific companies and funds are mentioned in this article for educational purposes only and not as an endorsement.